![]() This study investigates the role and significance of filmi-songs in tourism practices, by focussing on the case-study of ‘Gerua’ from the film ‘Dilwale’ (2015), post which Iceland experienced a rise in Indian tourism. What remains scarce in existing research is how its crucial component – Filmi-songs impacts tourists’ imaginaries of a destination, and consequently how they perform their travels. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture.
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